Somalia – The flourishing of online shopping in Somalia

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Mogadishu- Somalia 12/12/2018

Online shopping is gradually becoming a trend in Mogadishu as residents especially youth explore e-commerce thanks to established mobile banking and need to access items not locally available. “Soomar” is a local outlet uses both mobile and web applications, becoming one of the leading online shopping ventures in the Somali capital supplying clients with a complete new shopping experience. The company with monthly sales at 20,000 dollars and 25,000 dollars faces a lot of challenges including lack of home address systems in the country.

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