Tunisia – Tunisian woman integrates Arabic calligraphy and fashion

Location: Tunis – Tunisia

Language: Arabic

Voice: Natural

Duration: 00:06:06

Source: A24

Restriction: A24 Clients

Dateline: 30-03-2022

Storyline

Tunisian woman, Hajar Madini integrates Arabic calligraphy and fashion to merge modernity with traditional Arabic style in her designs.

Madini attempts to present the Tunisian character in her designs, and make clothes that look like pieces of art to meet all preferences.

Shotlist

• (SOUNDBITE) Hajar Madini – Designer of traditional costumes and accessories:

“I am Hajar Madini. I hold a master’s degree in mathematics. During my studies, I could not focus on my hobby as Mathematics requires a lot of time. When I finished my studies, I started studying Arabic calligraphy at the National Center for Calligraphy Arts. It was a hobby. It is thought that calligraphy art is well known, but calligraphy dresses are not. I began printing calligraphy on traditional Tunisian dresses.”

• (SOUNDBITE) Hajar Madini – Designer of traditional costumes and accessories:

“Since I mastered Arabic calligraphy that is known to us as Kairouanese calligraphy and Kairouan is famous for its type of fabric, I thought to combine calligraphy with this fabric to make artistic clothing.”

• (SOUNDBITE) Hajar Madini – Designer of traditional costumes and accessories:

“I used Arabic calligraphy in form of letters; I mean no specific text will be read so that everyone, not only Tunisians and Muslims, can wear my designs. I worked with foreigners and they considered the dresses as a piece of art.”

• (SOUNDBITE) Hajar Madini – Designer of traditional costumes and accessories:

“People like my designs because I make unique pieces. I always try to be unique, even if these dresses are similar to dresses in others countries, but I try to leave my touch. I always try to give a Tunisian character to my dresses.”

• (SOUNDBITE) Hajar Madini – Designer of traditional costumes and accessories:

“This work requires several phases. I am not alone, I work with a team. We discuss the designs before finalizing them”

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